18 FLAXLEY ROAD
and how we protect your privacy. We won’t let you down!
Essential information we collect
In operating our online eCommerce store, it is essential for us to capture some information about your device, such as:
your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in.
We do that in order to:
- Remember who you are after you log in so that you do not need to authenticate at each click;
- Monitor if our website is running with the high performance we are dedicated to providing;
- Let you browse between products without having to start back from the home page at each click;
- Remember if you put something in your shopping cart before you decide to checkout; and
- Control that your data is processed securely.
Order information you expressly provide
If you buy something from our store, we will need more specific information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalize your purchase with the payment.
You can sign up for an account on this web site if you’d like. This will make us happy because it confirms your interest in our store. It should also make you happy because we will remember your information and, when you decide to buy our products, you do not have to provide all of your information over again -- you just have to log-in!
If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.
If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers. This is managed by the third party 'Trust Pilot' platfrom and you are able to choose what information you provide to them at the point of choosing to place a review.
We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the “essential information,” but we use it to provide you with a personalized experience.
The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a "beacon," that we allow you to block.
By creating an account and opting in to our newsletter, we will pass your email address and purchase data securly to be stored within our 3rd party email marketing platfrom 'Mailchimp'.
Other uses of personal data
As mentioned previoulsy, we also use the globaly popular 'Trust Pilot' platfrom for customer reviews and making sure our customers are able to review their online shopping experience for any other member of the public to see online. We will securely send your email address, name & products ordered for them to be able to contact you for a review.
We also use a number of analytical tools to measure on how our web pages are consumed and to allow us to make sure we offer the best online experience that we can to our customers. Your data however is anonymysed within this process and you are not identifiable to us or any 3rd party.
How do we process your information?
We use an external provider to run our store, BigCommerce. BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield here on the official site of The International Trade Administration (ITA), U.S. Department of Commerce. 11305 Four Points Drive / Building II, Third Floor / Austin, TX 78726 Through BigCommerce, we also use other, highly specialized external providers to provide the most competitive services. For example:
- Stripe - Secure, PCI compliant payments.
- PayPal - Secure, PCI compliant payments.
- Klarna - Secure, PCI compliant PayLater services
- MailChimp - Secure GDPR compliant email marketing
- TrustPilot - Secure and independant customer reveiws platfrom
- Payment: Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use accredited companies to process your credit card information. Stripe, PayPal & Klarna are our payment partners.
- Shipping: We integrate with a number of shipping companies to fulfill your orders. We currently use APC & Royal Mail to provide these services.
Partnering with highly specialized external companies allows us to focus on what we do best: selling great products.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
How can you control your personal data?
If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honored to enforce without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on your account page or if you do not have an account with us, please reach out to us, at the contact details at the top of this page. We will be more than happy to help.
How long do we keep your data?
We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons.Therefore, we might need to retain certain data even if you ask to delete it.
Do we have any legal obligations when handling your data?
Many. We might need to share your personal information to comply with applicable legal obligations in line with Tax collection or suspected fraud investigations.
Who can you reach out to for privacy matters?
You can contact our Data Privacy Leader [or Data Protection Officer] here:
18 FLAXLEY ROAD
Do you need to lodge a complaint?
If you have any privacy complaint, you have the right to lodge a complaint with our supervisory authority which here in the UK is:
Information Commissioner's Office
Telephone: 0303 123 1113